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设计期刊3.0:editorial 编者按

homa’s design magazine has successfullyreached its third issue. the initial two releases were met with great appreciationfrom our partners, clients and associates. we are thrilled and humbled by anoverwhelmingly positive display of esteem.
奥马冰箱《设计期刊》第三期(设计期刊3.0)已正式发布!我们最初发行的前两期期刊在客户和凯发天生赢家一触即发官网的合作伙伴之中大受欢迎,广受好评。能够得到大家的欣赏和共鸣,我们都为此感到振奋。



homa products are marketed by our clientseverywhere in the world, giving us the privilege of an international, real-timepersp
ective on the evolution of lifestyles in the different cultures composingour globalised society. in this third edition of dm, we offer an insider’sperspective on china, paying tribute to the vibrant economy and culture of thecountry we call home and where our adventure started more than twenty yearsago.
奥马的产品多年来畅销世界各地,我们的客户遍布全球,奥马团队也拥有全球化视野。这种视野驱使我们密切关注着不同文化背景下的生活方式的演变。我们常常说奥马“扎根中国,走向全球”,在设计期刊3.0中,我们将以业内人士的视角介绍我们的国家——中国,向我们充满活力的经济和文化致敬,二十多年前,我们的非凡之旅也是从这里启程。

homa is unequivocally a lifestyle company.we continually observe the ever-evolving trends that shape our way of living,and tailor our products accordingly. our curiosity extends to every facet ofthe home and the diverse ways in which people worldwide live their daily livesor experience life-changing moments within this domestic sanctuary. while wehold a particular fascination for the kitchen, and everything that unfoldswithin it, from its furnishings to its utilisation and interpretation, it’s notsolely because this is where our products are located. it’s primarily becausethe kitchen serves as the focal point of domestic life for both old and newgenerations alike. it’s the place where dreams are nurtured, meals are preparedand taken, decisions of utmost importance are made, work and play coexist, andwhere the most significant news is shared. it’s where tears are shed andlaughter resonates. the refrigerator isn’t merely a witness to all these moments;it’s an actor à part entière in the unfolding drama of our lives.
奥马无疑是一家与时俱进的公司,我们力图做“生活的研究者”。我们不断洞察生活方式变化的趋势和背后的原因,并以此设计我们的产品。我们的好奇心延伸到家居的方方面面,我们关注世界各地的家庭日常生活及其变化,以及人们如何在“家”这个圣地中体验各种重要时刻。虽然我们对厨房中的一切,从家具到使用和诠释,都特别着迷,但这并不仅仅是因为我们的产品在厨房中使用。更重要的是:厨房是新老两代人家庭生活的焦点。在这里,人们孕育梦想,准备和享用美食,做出最重要的决定。工作和娱乐共存在这里,许多重要的分享时刻发生在这里。人们在这里流泪,在这里欢笑。冰箱不仅仅是所有这些宝贵时光的见证者,它还是我们生活剧目中的重要角色。

consequently, its design must seamlesslyalign with its crucial role in the kitchen while preserving its distinctpersonality and independence. simultaneously, it must speak tons about thebrand it represents, conveying its identity and values. most importantly, itmust harmonise with the activities that occur in this blessed space. this isprecisely why we maintain a keen interest in cooking trends, the latest kitchenutensils and ingredients, emerging culinary traditions, and kitchen furniture,including tables, chairs, and cabinets.
因此,冰箱的设计必须与它在厨房中的重要角色完美契合,同时保留个性和独立性。同时,它还必须彰显其所代表的品牌,传达背后的价值主张。最重要的是,它必须与厨房这一得天独厚的空间及在此发生的活动相协调。正是这些原因使我们对烹饪趋势、最新厨房用具和配料、新兴烹饪方式以及厨房家具保持浓厚兴趣,我们很高兴能通过《设计期刊》与你分享这一切。

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